Gathering and tracking a brand, company, person's name, or organization on the internet

Search Engine Reputation: We offer a service to gather information about your company or brand, assessing whether the information found online negatively or positively impacts your products or services. This is called... Reputation management in search engines or Internet (Online or Search Engine Reputation Management)This information is not only generated by your company but also includes all the people who have exchanged information and opinions about your products or services on the internet, whether in forums, blogs or social networks.

We also offer solutions to prevent negative comments from appearing in the top search engine results, so that only positive results appear when someone searches for something related to your company (a high percentage of users only see the first page in search engines).

Characteristics of Reputation in Search Engines

Research into your reputation

We conduct a search and analyze all information related to your products, services, or brand, looking for what others are saying, as these are independent opinions separate from your own publications. We also evaluate all the content, classifying it as positive or negative, with negative content given priority to mitigate damage.

We structure online positivity for your brand.

Having already conducted a reputation investigation with the analysis of the aforementioned information, we will structure positivity around your brand by using tools such as profiles, blogs, or social networks, along with reviewing your online content on the website to ensure that only relevant information is available to your customers or end users.

Reduce online negativity

While it is not possible to control what people say about your products or services, the aforementioned research will allow you to control the negative aspects of it so that when a user performs a search, favorable comments or pages appear in the results.

In most cases, it is not possible to permanently delete such unfavorable comments or articles, but efforts can be made to make them appear at the bottom of search results or in irrelevant positions in search engines.

Working on reputation is ethical

Some people ask themselves this question or have this concern. We can assure you that it's important to address this because internet users tend to emphasize negative things, making it easier to find a bad comment than a good one. Furthermore, if we add people who might start smear campaigns (competitors, former employees), it's necessary to do something about it and try to lessen the impact this could have, since this information can be true or false, and search engines have no control over it.