First place in search engines

How to appear in the first places de Google and search engines (SEO web positioning)

Objective
Explain in simple terms how to appear in the top positions of Google, Yahoo, Bing and other search engines on the Internet, so that anyone without advanced web knowledge can understand the topic.

Introduction
Appearing at the top of Google, Yahoo, Bing, and other search engines is an art. This art of ranking highly is also known as SEO (Search Engine Optimization), or in Spanish, web positioning or search engine optimization for organic results. (Non-organic search results are paid advertisements that appear at the top.) This article will only discuss the art of web positioning in organic or natural results, not paid or sponsored results (which place you at the top the same day you pay).

Understanding Google, Yahoo, Bing, etc., all search engines
To understand this world and its inhabitants, it's essential to put yourself in other people's shoes, so let's understand web search engines. At some point, people created websites so others could visit them and use them to search for things (and find what they were looking for easily and quickly). Since everyone found everything so easily, they kept visiting and spreading the word, making their website highly visited every day (and on the internet, visits or hits eventually translate into a lot of money). Google, Yahoo, Bing, etc., are interested in you finding what you're looking for! So, the pages, content, photos, etc., uploaded by millions of people every day are of interest to the major search engines, so they can continue providing service to their users. But each search engine has its own rules for listing you in its search results, and those rules change almost daily. Nobody knows the rules, because the search engine doesn't tell you, "Yes, look, do 1, 2, and 3 and you'll be at the top." This is obvious, because if everyone is at the top, nobody is. For web search engines, what matters is prioritizing relevant content for the user's search and removing content that tried to abuse the system and appear at the top when it didn't deserve it. I've seen cases of pages being "punished," relegated to very low positions (even when they were ranking well), and even "banned" from the search engine.

What gets ranked in the web search engine
What appears in web search results? It's a link to your website, consisting of a title, a visible URL (or web address, like www.eprojects.mx), a short text description, and sometimes a screenshot of the page (a small image). At this point, when you appear in the search engine results, the search engine software has already crawled your page to list it in its results. This brings us to the next point: you appear in the search engine thanks to your website or your web content.

Your website ranking
There are hundreds of ways to create a website, although the code or architecture behind every page is primarily a language called HTML (HyperText Markup Language), full of pointy parentheses. Some people, like me, can look at HTML code and, like in the movie "The Matrix," see what's going on. You don't need to know HTML, though, since there are many programs that eliminate the need for HTML knowledge and write everything for you, like the Volo software, for example. Whether you write the HTML directly (a more rudimentary way to create a page) or use a graphical, self-managed software like Volo (a more modern way), it's important to be an expert in the field to know what to do with that page, to provide Google and other search engines with the things they're looking for, in the right places and quantities.

Important points for your website to have:
+ A domain with a good reputation, contracted for the longest possible number of years.
+ A well-made website for SEO, with an SEO-friendly content management system like Volo software.
All sections, services, and products must include their respective: Title, keywords, Description, and URL keywords (for example, Volo software has a dedicated page for this). Make sure to keep these short, concise, and relevant to the content of each section. To achieve this, consider giving each product or service its own separate section.
+ Ensure the page content addresses and includes all possible search terms for that specific section of your site. For example, if it's a section for your product "Wooden Pencils," include variations such as: pens, pencils, and pencils.
+ In accordance with the theme of your page, write a blog, or related articles that can help other people learn about the topics you know.
+ Comment on all the images, describing what you see or what it says.
Backlinks (other pages that link to your page; the more you have, the better) and internal links (every link on your page leading to other links on your page) matter, and the more and better you have them, the better.

Web positioning experts
Understanding the full scope of search engine optimization (SEO) for businesses, organizations, doctors, professionals, etc., took me over 10 years, after being involved in every possible area of ​​expertise across a wide variety of web projects for hundreds of companies. I'm telling you this so that, if you're going to create a website for marketing and advertising purposes, don't leave it in the hands of: 1. An inexperienced person (or someone who claims to be an expert but is really just selling empanadas) 2. A massive web agency that's unlikely to care about your results 3. Free or very low-cost websites. In other words: don't be stingy, choose wisely, take your time.

Understanding the rest of the world
Everyone wants the same thing as you, so today there are anywhere from tens to millions of people trying to do the same thing, and since it's a game that moves every day, you need to stay up to date and constantly maintain your page, keywords, etc. so you don't fall behind or get left behind.

Conclusion
You want to be number one, just like thousands of others (especially your competition). Google doesn't want you to cheat and get the top spot when you don't deserve it, so make sure you hire an expert agency that won't rely on luck to get you where you want. Even if everything is in place, understand that Google, or the search engine, has the final say, since they're the only ones who control your page. Don't despair and keep maintaining your page until you achieve the results you want. It's possible; it's a science. I can tell you this from dozens of success stories I've seen. Keep at it!